Package Design: Egyptian Magic
This project was a package redesign for Egyptian Magic, a skincare product. The original packaging featured a red, white, and blue palette with an overbearing amount of text and under-utilized its Egyptian connection. My packaging referenced Egyptian fabric, incorporating their use of texture and patterning into my line of products. The new palette uses a “sandy” off-white as the base and a blueish purple to bring out a sense of royalty. Typography is spread out and organized to be more visually appealing, as well as easier to read. The incorporation of the barcode into the patterning of each package is a recurring theme.
PROCESS
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1 - First sketch for the Egyptian Magic box.
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2 - Second sketch for the Egyptian Magic box.
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3 - Three potential approaches for the Egyptian Magic jar design.
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4 - Some alternate color and layout choices for the Egyptian Magic jar.
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5 - In the final packaging system, most of the objects used more of the off white color, with blue as an accent. This version was the reverse.
