BRANDING: The schuylkill center

The Schuylkill Center is a natural park in Philadelphia. For this project I rebranded the center. What makes the Schuylkill Center stand out from other nature reserves in the area is its emphasis on injured animal rehabilitation. As such the new logo, and other subsequent branding assets, were largely influenced by the wildlife found in the park. Specifically, the white-tailed deer. The logo is a stylized deer with antlers resembling branches. This connection to trees allowed me to create four logo variations based on the seasons of the year. These alternate versions are excellent assets for seasonal merchandise, as well as holiday events. When the seasonal versions are not in use, green and brown are the primary colors used throughout other products and branding elements.